Are you investing in the right customers?
Not all customers are equal. There are profitable customers, and there are unprofitable customers.
Your company needs to know who’s profitable and who’s not in order to properly allocate marketing resources to deliver maximum value to the firm.
To understand customer profitability, companies need to first measure the lifetime value of their customers.
With this information, you can determine which customers to focus on. By linking customer profitability to total firm value, you can evaluate the share price of high-growth companies you are looking to acquire.
The EX Group offers customer profitability tools that help lower acquisition costs, improve profits, and identify growth opportunities for adding customers, increasing margins, and decreasing retention rates.
The EX Group’s valuation tools help you to manage high-level valuation decisions such as mergers and acquisitions by measuring the customer profitability of high-growth companies.
Find out more about our solutions.