Do you know the ROI on your marketing budget?
You need to know the return on investment (ROI) for your marketing to effectively allocate your budget—and to justify that budget to senior management.
Measuring the ROI of marketing programs will allow your company to improve the efficiency of marketing expenditures, hone your marketing strategy, and bring your marketing and finance departments to the same table.
To effectively measure marketing ROI, you need to be able to link marketing programs to shareholder value. Customer profitability provides that link. By measuring marketing’s impact on 3 key levers—customer acquisition, customer retention, and sales per customer—you can clearly show the contribution to customer profitability and overall firm value.
The EX Group offers tools to demonstrate marketing results for the firm by measuring impact on customer value and liking this back to firm value.
The EX Group’s measurement tools help companies to prove their marketing return, improve marketing strategy, and put their marketing investment where it will have the most impact.
Find out more about our solutions.