Big Think Strategy
How to Leverage Bold Ideas and Leave Small Thinking Behind
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"SCHMITT practices what he preaches. When cajoling business leaders to free
themselves from cautious, predictable Small Think strategy, he thinks big
himself: calling as witnesses not just Apple and Dove, but also Odysseus and
Mahler. This book opens up minds—and tantalizing opportunities."
—Sir Martin Sorrell, Chief Executive Officer, WPP Group plc
Business leaders need bold strategies to compete. In Big Think
Strategy, Bernd SCHMITT shows you how to bring bold thinking into business by
sourcing big ideas and executing them. With the tools and frameworks in
this book, any leader can overcome "small think"—the inertia, risk-aversion, and
narrow-mindedness that halt true innovation. Your reward? Big, bold, and
decidedly doable strategies that leave rivals scrambling.
Drawing on years of advising corporate leaders on creativity and
strategy development, the author explains how to bring fresh thinking into the
planning process. On SCHMITT's journey through the Trojan War, the iconic
film Fitzcarraldo, and composer Gustav Mahler, he uncovers the essence of
leadership and the sources of revolutionary change. Abundant corporate examples
like Apple, Whole Foods, MySpace, IBM and GE—as well as organizations such as
the Metropolitan Opera and the Bill and Melinda Gates Foundation—reveal what
"big think strategy" looks like in action.
Tested by executives in a diverse range of industries, the ideas and
tools presented in this book will help you harness creativity in your strategic
planning process—and position your firm uniquely for success.