The EX Group helps B2B clients deliver and capture maximum value from business
Projects are built on our customer-centric
methodologies, based on years of research
and practical applications with companies.
These provide a framework for moving B2B companies up the value chain, from
selling products and services, to offering business solutions that deliver bottom-line
results for customersand market leadership for themselves.
B2B solutions begin with a truly differentiated positioning and offer for customers.
They require managing relationships to diverse constituencies (e.g. government,
regulatory, business, investor, channel, end-consumer, internal). They need
systems for capturing new business customer needs and benchmarks and utilizing
these to deliver new value.
Client projects include:
- Developing analytics to prove ROI to business customers and prospects
- Maximizing customer relationships across CEO, CFO, and CMO domains
- Benchmarking customer programs across industries to gain market advantage
- Syndicating internal assets for optimal customer interactions across all
- Cross-selling a house of brands to business customers