The EX Group conducted a workshop for senior managers and employees at Eli Lilly to bring its brandline “Answers That Matter” to life for customers -- focusing on the employee experience and how Lilly employees could deliver Answers That Matter to all their customers.

By tapping customers to drive innovation, The EX Group helped the world's largest mobile communications provider enhance its service offerings, improve service standards, and achieve customer delight for consumer and B2B customers in a highly competitive European market.

The EX Group worked senior managers throughout American Express to focus their core businesses on customer experience—and to help them "Wow!" their customers.

The EX Group worked with Fujifilm to develop a more integrated approach to manage its separate product and service brands, helping the company to build a stronger corporate brand and a user-focused positioning that could be conveyed consistently across all business divisions.