about us

Bernd Schmitt, CEO

Bernd Schmitt is a co-founder and the CEO of The EX Group. He is Robert D. Calkins Professor of International Business at Columbia Business School, where he also is Executive Director of the Center on Global Brand Leadership. Schmitt is widely recognized for his major contribution to branding through his unique focus on the customer experience.

Schmitt has authored or co-authored six books which have been translated into 16 languages. In the acclaimed Experiential Marketing, he provides a framework for an integrated marketing approach that moves beyond the functional features and benefits of a brand. His recent book Customer Experience Management provides a five-step process for connecting with the customer at every touchpoint.

Schmitt is a frequent keynote speaker at conferences worldwide. As a consultant, Schmitt's frameworks and tools are used by companies worldwide to gain competitive advantage through delivering a great customer experience. Schmitt's clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.

Schmitt has authored or co-authored more than 50 articles in leading business and academic journals, as well as business media publications including The New York Times, The Asian Wall Street Journal, and The Financial Times. He has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, and NHK.